M&D Case Study

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M&D Care

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Wales, UK

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M&D Case Study


M&D Care delivers specialist, complex and bespoke Residential and Domiciliary care services throughout South West Wales for people with Learning Disability, Physical Disability and Mental Health. As a family led organisation, they put the person at the centre of their care and aim to put the focus on individual independence and quality of life.

M&D Care approached Celo in late 2020 with one clear mandate - to stop the use of WhatsApp among the care providers in their organisation. They had concerns about the compliance of using consumer applications for sharing highly-sensitive personal information and were looking for an alternative that they could trust. They also knew that for this initiative to be successful, they had to give their team of 400 staff an alternative that they wanted to use. Adoption was a real priority.

The Challenge

Eliminate the use of non-compliant social apps, such as WhatsApp, across the organisation and provide a safe and compliant communication tool with powerful healthcare features.

Our Solution

Implement the secure and trusted Celo healthcare messaging platform and ensure rapid uptake.

96% Uptake in the first week

with 80% in the first 48 hours.

1M Secure messages

exchanged in the first 100 days.

80% of staff use Celo daily

with 93% using it weekly.

Our Approach

We used our three step rollout programme - communicate, onboard and invite - to get Celo in the hands of the M&D team in a matter of minutes. Once it had been rolled out we then worked with the M&D leadership team to monitor the uptake and provide any necessary support. We were amazed at the results.

Results that speak for themselves

96% Uptake in the first week with 80% in the first 48 hours.

1M Secure messages exchanged in the first 100 days.

80% Staff use Celo daily with 93% weekly use.

30k+ Secure messages exchanged daily.

90% in 30 mins Confirmed delivery of broadcast messages to the entire workforce.

100% Eradication of insecure WhatsApp use.


"Within days of implementing Celo into our organisation, it organically became a crucial communication tool. The platform was actively used by the majority of our 400 employee workforce immediately. WhatsApp has always been a concern for M&D Care and we have attempted to implement alternative products for many years with no success, until we discovered Celo."

Harry Owen

Operations Manager

M&D Care

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Celo 2024. All Rights Reserved |